Marketing Automation Delivers Revenue, and More, for Prodigy Pest Solutions

By Eddie Wooten

Marketing Pro can help a pest control company grow. 

But families, too? 

"Now I can have another baby," a team member told Prodigy Pest Solutions' Peyton Louk, crediting additional take-home pay generated in a new role to success found in the ServiceTitan solution offered by FieldRoutes. 

"Two of them have had kids since starting this role,” she adds. “They're like, 'Oh, I could afford to have a child.'"

Pest control companies can expect return on investment, driving revenue growth, from this all-in-one, easy-to-use automated solution. 

"If you have driven salespeople like myself, they're going to see this as a huge benefit," Louk says. 

How Marketing Pro works

Marketing Pro, built for the trades by ServiceTitan, allows pest control companies to leverage data to build effective email and direct mail campaigns. These campaigns can engage and nurture customers quickly and easily and enable companies to capture more opportunities across the entire customer journey.

No design or programming experience is needed. A library of professionally designed, pre-built, and industry-specific templates can be used, or customized with drop-and-drag content, to send to intended audiences. 

Marketing Pro’s set-and-forget messages allow companies to convert unsold estimates, win back former or inactive customers, retain existing customers, and drive attention to all services for upsell or cross-sell opportunities. 

Marketing Pro pulls customer data from FieldRoutes software to allow campaigns to be built quickly. Reputation management features allow companies to automatically send review requests by SMS or email as soon as a job is complete. And the software's dashboard delivers full visibility into campaign performance such as conversion rates, customer acquisition, and ROI.

Measuring the return on investment

Louk, who will mark her fifth year with Prodigy Pest Solutions in March 2026, has receipts for the company’s use of Marketing Pro. 

"Because of Marketing Pro, we have drastically grown, which is amazing," she says.

The company that her brother, Chad Louk, started in his garage in Sarasota, FL, in 2018 added her to the staff in 2021. Prodigy now serves customers from locations in Sarasota, Bradenton, Port St. Lucie, and Boca Raton and is hopeful of earning a spot in the PCT Top 100 when new rankings are released in 2026.

"Now we have 50 employees,” she says of the Sarasota office, “instead of just me and four techs. It's amazing where we've come since just four short years ago."

Part of that growth has been powered by Marketing Pro, which Prodigy added to its arsenal in 2024.

Among the ways that Prodigy is finding return on its investment: 

Sarasota office: The revenue is flowing from Marketing Pro in Prodigy's first office.

"We're sitting, for Sarasota, at $278,000 in revenue, so we're doing pretty good," Louk says.

Campaign success: A campaign, assisting two technicians and two sales-focused technicians in a competition offering a $1,000 cash prize, promoted rodent and termite services and generated $150,000 in revenue. The campaign began Oct. 13 and wrapped up before Black Friday, giving the winning tech a chance to spend the rewards on holiday shopping.

"The most you ever see from a tech each month is $20K,” Louk says. “So that's crazy." 

Another campaign promoting rodent exclusion and treatment ran four times since November 2025, generated $16,000 in revenue in two weeks and $25,000 overall—“a major, major, major win for us.”

Process changes and lead management: Marketing Pro also gave Prodigy a chance to change its sales process. 

"We used to never use the lead tabs," Louk says. "We'd go directly into subscription, set it up, and so there's no way to track or find lost leads. 

"We were losing out on so much money that was just left on the table, just burning, essentially."

Now Prodigy uses the lead tab and a flag to tag inbound and outbound calls to gauge performance for calls and Marketing Pro vs. Google.

"This is going to shock you, but this month I only had seven Google calls and I had over 87 outbound sales," she says. "I could have had just seven sales for the month. I wouldn't be able to afford to pay my bills with that."

Growth for the team: The results in Sarasota, Louk says, are "massive." But it wasn't about just the money.

"We were able to start a whole division of home protection experts," Louk says. "People who were techs now have a new role that we've never had at our company. We had a couple techs who were our main guys where they'd go but they'd also still be doing pest control. Now we have three specific technicians who all they do is go and run leads for our clients."

And success through Marketing Pro has helped generate skills and confidence among team members as Prodigy has added positions. 

"It's generating more leads, and our guys were able to build their confidence," Louk says. "People who didn't have experience selling now are quoting commercial jobs for us. Then we hired a sales manager who can train them. Our operator took on a more technical director role, but now he also does weekly trainings with the sales guys, sometimes multiple times a week.

"It's just opened more jobs for us by having the marketing going, which has been amazing."

Bottom lines: Results vary among companies. 

But in 2024, FieldRoutes found that customers using Marketing Pro and who sent at least five campaigns saw more than 3X ROI. FieldRoutes customers sending 10 or more campaigns saw better than 6X.

For Prodigy, the return on investment for using Marketing Pro has been significant. 

“Within the first six months of having Sarasota set up, we'd already made $200,000 in revenue,” she says.

“Now everything's profit going forward,” she adds.

Ready to see more?

If your team is ready to capture more opportunities, if you’re tired of leaving money on the table, maybe it’s time to take a closer look at how Marketing Pro can help your business grow.

You’re just one click away from scheduling a free demo to see how your pest control company can win more jobs per customer and more customers for your marketing budget.